Visual analytics tool developed at Queen Mary receives further investment
DragonflyAI, a visual analytics software developed at Queen Mary, has secured £625,000 ($1m) seed funding to continue as market lead in predictive analytics.
DragonflyAI is the leading innovator within the predictive visual analytics sphere. The platform uses artificial intelligence informed by cutting edge neuroscience to accurately predict what consumers see first when they look at content.
The predictive visual analytics platform was developed at Queen Mary by the late Professor Peter W. McOwan and Dr Hamit Soyel within the School of Electronic Engineering and Computer Science.
Using their groundbreaking technology, DragonflyAI is opening up new possibilities for companies that rely on the optimisation of visual engagement with its customers or clients, by giving them the real-time tools to see how effectively their design is engaging their audience. Existing clients comprise some of the biggest leading consumer brands including Harrod’s, GSK, Mitsubishi, Mars and Jaguar Landrover.
Downing Ventures is the lead investor in the recent funding round which includes existing shareholders Capita and private investors. Richard Mann, Executive Chair at DragonflyAI, said: “We’ve made great progress this year with our mission to ensure content performs better when enhanced by science and are excited about our future. Downing’s backing is a great endorsement of DragonflyAI’s team and our strategy. We’re excited to have Downing’s support at a perfect time to underpin our ongoing growth.”