Elcella
The patented scientific innovation that reactivates the body’s natural ability to reduce appetite.
Queen Mary Innovation » Spinouts » elcella
Dr Madusha Peiris
Founder and CEO
Developed technology based on scientific discoveries.
Dr Rubina Aktar
Co-founder and COO
Scientist and product development lead.
Elcella is a natural alternative to weight-loss drugs. Their unique nutrient-based appetite suppressant powers your body’s natural ability to control your eating – based on a decade of scientific research.
Our bodies use hormones activated by nutrients to tell our brains when to stop eating. For many overweight and obese people this mechanism doesn’t work as effectively – reducing the ability to feel full and in control of eating.
Unlike weight-loss injectables, which use artificial versions of these hormones, Elcella unlocks the power of your own gut to release its own hormone supply, naturally.
Elcella is crafted with plant-based ingredients that work in harmony with your body, helping you feel satisfied for longer – so you naturally eat less and achieve your health goals.
To date, there have been zero observed side effects from the use of Elcella over three clinical trials. This contrasts dramatically with weight-loss drugs, which can cause nausea, insomnia and high blood pressure – among other unpleasant side effects. Elcella is also conveniently available as twice-daily pills, unlike weight loss drugs that often require injections.
Elcella’s scientifically proven approach comes from over ten years of research by gut-health experts at Queen Mary University of London – ranked in the top twenty-five globally for research.
The anti-obesity market is estimated to be worth $6B a year and expected to grow to up to $100B by 2030, according to Goldman Sachs and Morgan Stanley, with more than a billion people obese.
Why did you start your spinout?
I’m an entrepreneur by accident. I didn’t think entrepreneurship was possible at all. I didn’t set out to have a business, but I always wanted our research to be useful for people who need help.
We made a surprising discovery that led to us finding out that a specific combination of nutrients will trigger the hormones that make you feel full – so you eat less and lose weight. It was exciting because this is an important pathway that goes wrong in obesity. Our discovery meant we had a new way to help obese people get back to a healthy weight.
People often talk about weight-loss as a fight against their own body – we’re getting your body back on your side. We have demonstrated in clinical trials that our nutrient-based approach works, so we’re delighted to now be beginning to offer it to people looking to lose weight safely.
What advice would you give to aspiring entrepreneurial academics?
Think about how your research can answer or solve real-world problems and pursue your research with a constant view of translating findings into solutions. Our company is built on a decade of scientific research.
There are many aspects of research that offer potential sources of commercialisation – all of which come from understanding the key pathways and processes of a given area of interest.
Often, these are unexpected findings, as was the case for us – so you need an open mind that does not dismiss unusual data.